About

I wrote the Idea Paralysis Playbook after watching myself — and nearly everyone I talk to about starting a business — do the same thing: hit one rough week, and suddenly start “researching” a completely different idea instead of fixing what’s actually in front of them.

The book is five chapters of the frameworks I actually use to catch it: spotting the triggers, scoring a new idea against the one already in motion, validating fast with a 14-day sprint instead of endless research, building a minimum viable offer, and committing with a real 90-day contract. No theory-only content — concrete tools and worked examples.